July 1, 2022

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How to follow Trustpilot and simplify your HR processes to drive success globally

How to follow Trustpilot and simplify your HR processes to drive success globally


Here’s the scene: in just 14 several years, you have turn out to be an internationally recognised manufacturer. You operate in 10 destinations throughout 8 nations around the world, and you have far more than doubled your headcount in the past six decades on your own.

You’ve grown exponentially, but you’re even now running your people on programs you brought on when the small business was a great deal scaled-down and you are urgently in need of an update.

You have to have HR know-how that can do the job seamlessly throughout a number of territories and currencies.

Tech that is adaptable sufficient to be configured any way you like, making it possible for you and your team to manage all the things in-dwelling as you head to an even higher time period of growth.

This is accurately the challenge that faced Trustpilot.

As Amalie Lange, Head of People today Functions and Programs at Trustpilot, explains: “With growth and growth, we required to scale up our HR and People technique.

“We necessary a spot not only to retailer all of our escalating details, but also to automate and streamline our processes globally.”

In this short article, we communicate about the challenges that Trustpilot experienced with its HR processes, how know-how proved to be a fruitful alternative, and what your small business can do to abide by accommodate.

Here’s what we protect:

What is Trustpilot and what was its challenge?

Established in Denmark in 2007 by existing CEO Peter Holten Mühlmann, Trustpilot grew at lightning-speedy speed to become one particular of the major evaluate web sites on the web.

By 2013, it experienced places of work in New York and London. And by 2014, all around 325 staff labored for the corporation.

In excess of the study course of the 10 years, Trustpilot captivated tens of millions of pounds in funding from a large variety of buyers, and received lucrative contracts with the likes of Facebook and Google.

By 2021, it was acquiring in extra of just one million critiques for every thirty day period and a final decision was designed to float on the London Stock Exchange.

As of currently, the enterprise has more than 700 associates of staff members, representing much more than 40 nationalities.

As a expanding global business, nevertheless, Trustpilot desired to run both of those globally and locally from a single single protected procedure of document.

It had to be expense powerful, intuitive, adaptable and ready to work seamlessly across various offices around the globe.

It also essential to combine its previous HR information, together with headcount, personnel time, reporting, onboarding and offboarding – all of which had been taken care of manually in the past.

Amalie claims: “It took 6 hours a thirty day period to manually build experiences for the company’s vice presidents.”

The part of technologies

Enter cloud HR.

A single global cloud HR and People today procedure enabled Trustpilot to seamlessly align its HR procedures into a person quick-to-use system aligned globally and regionally

It employed automated workflows to free up their HR team’s time and interactive configurable self-assistance dashboards to permit for better reporting and company choice-creating.

This gave Trustpilot total visibility above its world-wide workforce across all markets.

It allowed the enterprise to make HR processes regular globally, with reporting a lot quicker and much easier than at any time right before.

Amalie says: “Our studies are mechanically generated and sent every month, conserving pretty much a person working day a month on reporting by yourself.”

1 of the key positive aspects of a centralised technique is that it authorized Trustpilot to make a one, constant onboarding programme with world reach.

Formerly, onboarding experienced relied on the HR and Men and women team sending custom e-mail to every new joiner, which means the typical time to onboard a new joiner was all-around 90 minutes.

Now, with a variety of all those procedures automatic, it will take just 30 minutes.

With 170 individuals signing up for Trustpilot in the initially 4 months of 2021, that’s a overall of 10,000 hours saved.

In the past, new joiners had various encounters depending on which workplace they joined. Some were being provided enterprise goods, although for some others welcome e-mail didn’t often get there on time.

Now each new joiner receives sent via automated workflows:

  • A welcome email – often on time
  • A welcome video clip
  • A business handbook
  • Starter FAQs
  • HR insurance policies
  • A personalised onboarding approach.

This usually means workforce globally get a reliable onboarding experience, no matter exactly where they’re based – and it’s all shipped automatically.

On day a person, the process routinely reminds the manager to appoint a buddy, and flags IT to supply the new starter with the required devices, serving to to provide the same higher regular of onboarding each individual time.

What’s additional, every single piece of conversation a new joiner receives can be personalised, to increase to the knowledge.

This is primarily critical to corporations that are frequently expanding into new locations, like Trustpilot.

Hi there automated HR

It is not just onboarding which is been sped up and simplified globally, due to the automation abilities of a cloud HR system.

Trustpilot has streamlined other HR procedures as well, with information instantly seen to support determination-producing, which includes probation intervals, function anniversaries, and shell out – from salaries and on-goal earnings, to commissions and bonuses.

Customisation has also enabled Trustpilot to supply its employees a personalised encounter, tailored to their requirements.

“One of the most impressive things,” claims Amalie, “is the ability to customise it and include workflows relying on the company need to have and area.”

And Trustpilot has began to use its system to accumulate and analyse facts.

For instance, the enterprise is now checking out how its staff members would like to return to the place of work, with the platform permitting for effective data-gathering as a result of surveys with customised fields and formulation.

Meanwhile, automation has streamlined procedures, Amalie explains: “[It] makes it possible for us to customise so substantially in terms of the workflows and processes we can automate. And that will make our life so substantially easier.”

A solitary cloud HR program: Enabling international progress

Trustpilot is hurtling into the future phase of its international growth – and no one particular is savoring the benefits extra than the HR and Individuals staff.

Amalie says: “Now we have the entire career architecture library in Sage Individuals, we can use as an internal benchmark across all our international offices.

“That would have never ever been probable without the need of Sage People today.”

Paying much less time on admin has enabled Trustpilot’s HR and Men and women team to concentration on additional strategic initiatives.

From streamlining procedures to furnishing far better personnel encounters, they now play a essential function in Trustpilot’s global enlargement.

As Amalie puts it: “We invest extra time on precious insights now and aim a lot more on strategic workforce organizing – issues that increase price to the organization.

“[Having the right cloud HR system] has helped our organisation mature as we expand, and we are not accomplished yet. We know that with the multi-operation and the limitless customisation of the computer software, we can adapt, develop and attempt new points.”

How to permit your growth ambitions with HR tech

Are you wanting to grow your company globally, just like Trustpilot?

It’s very important to decide on a extremely extensible, flexible and configurable HR and People today system that can mature and scale with you.

When we’ve coated rather a number of of these by now, here’s 5 parts to think about when it comes to picking out an HR and People today program to assist intercontinental growth:

  1. Overall flexibility: Search for a procedure that is really flexible so you can regulate many languages, and seamlessly adapt to community variants on policy and compliance, for illustration.
  2. Automation: Pick application that can automate procedures across locations, so the enterprise can scale promptly and very easily, enabling your HR crew to aim on much more strategic tasks.
  3. A single single supply of truth: Take care of regional compliance with automatic coverage updates from a single central process.
  4. Complete reporting: Harness the electricity of your people today info to make swift, knowledgeable and actionable decisions, at a area and world-wide amount.
  5. Electronic employee activities: Select a method that can produce reliable entire world-class staff experiences, no matter where by staff are primarily based, with a digital practical experience that drives productiveness and retention.

If you can deliver on board an HR and Men and women program that addresses these 5 places, you will have set your HR team and organisation up effectively to achieve world success.

Take a self-guided interactive tour of Sage People to see how it can drive global growth nowadays, or read through Trustpilot’s full achievement tale to discover more.



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