Business News

Large amounts of international trade and many limits and sums insured for Marine insurance contracts are negotiated in a currency other than Australian Dollars (A$). Fluctuating rates of exchange between currencies are common with most entities exposed to this area implementing forms of hedging or risk management to reduce the […]

Twitter Marketing: The Wave of the Future, eh? Twitter is a news dissemination, conversation and information gathering network. No other network on the planet features immediate up-to-date news provided by ordinary citizens experiencing the news. There are several “personal update” networks similar to Twitter, but none offer the same speed […]

Here is a quick review of the basic pros and cons of buying a hotel franchise. Every investor is different. Depending on who you are some of the “pros” may really be “cons” and vice versa. Consider this a starting point in your assessment of hotel franchise opportunities. Starting with […]

Business networking events are ideal places to meet new clients. But it’s not enough to just show up. If you park yourself at a table, or gossip with your business partner, you won’t make any new connections. The problem often lies in knowing what to say. For most people, it’s […]

Despite what anyone says about the advantages of a small enterprise, no one can deny that size does matter and the “law of bigness” is alive and well, especially in the world of franchising. Small companies have a trouble competing with franchised outlets that are large with a strong brand […]

Business owners will often hear about SEO (Search Engine Optimization) and how it is one of the most important marketing techniques a business can use as it looks to make a mark in the niche. See MOZ for beginner’s guide to SEO Well, there are many reasons for its importance, […]

The 2012 Data Breach Investigations Report published by the Verizon RISK Team disclosed that there were 855 data breach incidents and 174 million compromised records that occurred in 2011. In comparison to the 2011 investigative report, there was an increase of 94 data breach incidents and an overwhelming 170 million […]

Press releases are generally written as a story explaining newsworthy information from a third party, these releases are straight to the point stating the main facts of a product or business. A press release must be informative and interesting, normally these include a head line that is eye-catching and attractive, […]

One common thread about startups is that most are pressed for time and money. They know they need to establish their brand, but lack the major funding of most established businesses. Many try to muddle through in an attempt to pique the interest of journalists and secure media coverage. They […]