Catastrophe Strikes, Data Destroyed! Are You Next?

Hurricane Sandy, Black Forrest fire, 6.0 earthquake hits Napa Valley – major catastrophes strike large population centers, business are damaged and even destroyed. Even after these major events, many of which make international news, numerous companies have all of their corporate data in the same building, and, in many cases, […]

Fatal Flaws in Your Business Plan

A business plan is the blueprint that guides aspiring entrepreneurs as they build their new business ventures. From 2008 – 2010, I taught a 20-week business plan writing course at an SBA-affiliated women’s business development organization. We met for three hours each week and students wrote their plans week by […]

20 Small Business Survival Strategies

How to survive tough economic times without laying off employees. As a business owner or manager, during the last 18 months you have been faced with shrinking profit margins and fewer customers lining up to purchase your once thought to be “hot products or services.” The question of how to […]

The Five Components of a Business Strategy

Can you define exactly what makes up a business strategy? Some people say no, but we think you can. In fact, we believe a valid business strategy has five components: Your company’s current or desired core competencies A description of how you will differentiate vs. competitors The industry or industries […]

The History of Business Communication

The history of business communication is, of course, closely linked with the histories of communication itself and that of business operations. When the two merge, they become a vital part of successful commerce. Communication is the process where a concept is shared between two living things. It can occur as […]

Successful Business – Top Reasons

1) Direction. Every startup needs a leader with a vision. During the difficult times, the CEO needs a clear idea of the end mission and how the company needs to get there. A good business leader keeps the long-term in mind, while dealing with the immediate needs of a new […]

The Top 10 Reasons Businesses Succeed

Only one of every 5 businesses makes it to its 5th year, and fewer still make it to 10 years. What do the successful businesses have in common? 1. The experience and skills of the top managers. Over half of business failures are directly related to managerial incompetence. 2. The […]