Many insurance agencies have not yet formalized their lead scoring system. This is a worthwhile endeavor for all agencies, and one which should be revisited every year, while tracking the return on investment of their marketing programs. What is lead scoring? It is a methodology used to rank prospects against […]
Kimiko G. Judith
Hotel Franchises – Pros and Cons
Here is a quick review of the basic pros and cons of buying a hotel franchise. Every investor is different. Depending on who you are some of the “pros” may really be “cons” and vice versa. Consider this a starting point in your assessment of hotel franchise opportunities. Starting with […]
Digital Marketing Agencies: What They Do
There is a small difference between a marketing agency and a digital marketing agency. A digital marketing agency handles the marketing aspect of a business, but in the digital world. They still offer many of the same services. Web Design A good company will have a team of graphic designers […]
Small Talk for Networking – 7 Tips to Help You Connect Instantly
Business networking events are ideal places to meet new clients. But it’s not enough to just show up. If you park yourself at a table, or gossip with your business partner, you won’t make any new connections. The problem often lies in knowing what to say. For most people, it’s […]
Business Ethics – Why Are They Important in Small Business?
Rarely is there the individual who does not encounter an ethical or moral dilemma at some point in his or her business life. Whether that individual is the owner of a multinational corporation, a small business entrepreneur, or a new or established employee, everyone is likely to have to face […]
Stock Trading Guide – 7 Tips to Becoming an Effective Stock Market Investor
With all the challenges you’ll face participating in the stock market, it’s better to be prepared than to be sorry later on. It’s your hard earned money at stake. Being over confident and lacking of discernment can ruin your investments in a blink of an eye. Here’s a stock trading […]
Business Mindset Vs Technical Mindset
If you’re working in two different worlds, you might find a complication between the ways business is ran and the way things work in the technical world. For example, computer programmers and math geniuses aren’t savvy to business mindset principles because they focus on the rational and explained ideals of […]
House Insurance Companies Guide: Questions to Ask When Looking for Insurance Coverage
What is home insurance, exactly? A Typical policy will cover repairs or even reconstruction of your home if it is damaged by common dangers such as fire, lightning, vandalism, etc. If you live close to a body of water, you might get flood coverage as well. Most house insurance companies […]
The Importance of Personal Finance Today
Personal Finance is the application of financial principles to the financial decisions made by a family unit or an individual. It addresses many facets of financial issues such as creating a budget, how to save, financial risks and how to spend the monetary resources available over time. In the world […]
The Franchising Advantage – Economies of Scale
Despite what anyone says about the advantages of a small enterprise, no one can deny that size does matter and the “law of bigness” is alive and well, especially in the world of franchising. Small companies have a trouble competing with franchised outlets that are large with a strong brand […]