Insurance Agency Lead Scoring

Kimiko G. Judith

Many insurance agencies have not yet formalized their lead scoring system. This is a worthwhile endeavor for all agencies, and one which should be revisited every year, while tracking the return on investment of their marketing programs. What is lead scoring? It is a methodology used to rank prospects against […]

Hotel Franchises – Pros and Cons

Kimiko G. Judith

Here is a quick review of the basic pros and cons of buying a hotel franchise. Every investor is different. Depending on who you are some of the “pros” may really be “cons” and vice versa. Consider this a starting point in your assessment of hotel franchise opportunities. Starting with […]

Digital Marketing Agencies: What They Do

Kimiko G. Judith

There is a small difference between a marketing agency and a digital marketing agency. A digital marketing agency handles the marketing aspect of a business, but in the digital world. They still offer many of the same services. Web Design A good company will have a team of graphic designers […]